Coachella´s parent company AEG, and Superfly, the organizer behind Bonnaroo and Outside Lands, have announced a new music festival in Colorado. Although the news was only released this past Monday, plans have been in the works since 2010 when AEG’s two-day Mile High Music Festival was discontinued. Aside from the Telluride Bluegrass festival and X Games performances, Colorado doesn’t boast many music festivals, making this an exciting time for local festival-goers.
The festival is estimated to host between 30,000 and 60,000 people (for reference, Bonnaroo has a capacity of 80,000+, Electric Forest has around 45,000 attendees, and North Coast sees roughly 20,000 visitors yearly). The first choice for the venue is Overland Park Golf Course, the oldest course in Denver. Although the lucrative festival business would bring additional wealth to the area, festivals are known for their catastrophic environmental impacts, which deters Colorado residents in the area. The festival’s creators want to keep the location near Denver, to tap into the wealthy millennial demographic; the team has announced the suburb Westminster as an alternative option to the golf course.
Recently, there’s been talk of the ‘festival bubble bursting’. Festivals have evolved from a hippie-counterculture to a rite of passage for American youth. However, as they become increasingly widespread, headlining acts run thin and the flagship festivals may see declines in attendance once former patrons find festivals popping up on their own town. Additionally, tours are complicated by ‘radius clauses’, which forbid artists from playing within a certain distance and time range of their festival performance. It’s possible that AEG executive Chuck Morris is reluctant to listen to the forecast over the financial goldmine gushing from festival speakers. The festival is expected to bring 1-2.5 million dollars to the area, in addition to revenue collected by parent companies.
Regardless, we’re looking forward to the late 2018 debut of the new festival. Given the target demographic, we’re expecting lots of great acts, and Denver is bound to make a fantastic location, with its warm summer days, weightless dry air, and stunning vistas to the west.