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Fashion

Kith and Nike's New Collab Bring Basketball & Streetwear Culture Even Closer Together


By: Danny Martin
Kith and Nike's New Collab Bring Basketball & Streetwear Culture Even Closer Together

by Modern Spaceman

3 weeks ago


Basketball and hip hop share a very special bond, nowadays listening to a Drake song and hearing a basketball reference are almost always one in the same. Most of this incredible binding influence started with the rebel himself, Allen Iverson. He was the first to bring hip hop into the sport, at least to such a huge degree. He even dropped his very own tape at one point. Once Iverson put hip hop’s foot in the door into the league, it exploded. Now in nearly every hip hop hit we can hear an NBA reference. Rappers are always watching courtside games, and players regularly jam out to that rapper’s song in the locker room after a tough win; both flourish off of each other.

However, over the years, as streetwear found it’s way into rap culture, it soon continued on into basketball. As athletes begun to wear the same Supreme, Bape, CDG type brands as their favorite artists, basketball shoes began to make their way into streetwear outfits big time. Collabs with retro Jordans became a mainstream concept, and the value on these select pairs of shoes skyrocketed. Ronnie Fieg, owner of Kith, had a different idea for the fused cultures, and decided to choose a less popular basketball shoe to bring into the culture. The Air Pippen QS sneaker, in collaboration with Kith, was covered in leopard print, along with several other small details. Along with the Pippen QS, the Air Pippen was released in black, and the Kith x Nike Air Maestro sneaker in both red and purple.

Kith x Nike Air Maestro - via Sneaker News

 

Kith x Nike Air Maestro - via HYPEBEAST

 

Although the release date for this collection is unknown at the time, it is speculated to reach shelves soon due to the recent and regular Instagram posts of the shoes. With a move like this, Ronnie Fieg brings the retro basketball culture and the current streetwear culture even closer together, along with inspiring other brands to work on retros that aren’t only made by Air Jordan.

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